The Bloom blog

Short, jargon-free guides on getting found on Google, answering the questions clients ask, and being recommended by AI assistants.

SEOSeptember 16, 2026

Why isn't my business showing up on Google? 7 things to check first

Seven plain-English checks that explain why Google isn't showing your business — and what to fix first.

GEOSeptember 16, 2026

What an AI assistant needs to know about your business before it will name you in an answer — and how to give it that.

SEOSeptember 15, 2026

Ten specific changes you can make yourself, in rough order of impact, with no technical knowledge needed.

GEOSeptember 15, 2026

A ten-minute test you can run today, what each kind of answer means, and the fix that follows from it.

AEOSeptember 14, 2026

The format that gets your answers read aloud, quoted in answer boxes and repeated by AI assistants.

SEOSeptember 12, 2026

Three acronyms, one goal: being easy to find and easy to recommend. Here's the order to work in.

GEOSeptember 9, 2026

More clients are asking an AI assistant for a recommendation. Generative engine optimisation is how you show up in that answer.

AEOSeptember 5, 2026

Google answer boxes and voice assistants read answers straight off your site. Here's how to write yours so they can.

SEOSeptember 2, 2026

Search engine optimisation in plain English — the handful of things that move the needle when you have one website and no marketing team.