How to write website FAQs that Google AND AI assistants can understand
The format that gets your answers read aloud, quoted in answer boxes and repeated by AI assistants.
The short answer
Write each FAQ as the exact question a client asks, then answer it in 40 to 60 words in the first two sentences, using real numbers. Keep the questions and answers as plain text on the page, group them near the service they relate to, and add FAQ structured data.
An FAQ page is the highest-value page most small businesses never write. It is the one place where your words match, word for word, what someone typed or said out loud.
Use the question they ask, not the question you wish they asked
'How much does a brand photography session cost?' beats 'Investment'. 'Do you travel outside Boise?' beats 'Service area'. Take the eight questions you answer in every consultation and use them verbatim as headings.
Answer in the first two sentences
- 40 to 60 words, before any storytelling.
- Lead with the number: a price range, a timeframe, a distance, a yes or a no.
- Use your clients' words, not industry terms.
- One question, one answer — never bundle three questions together.
Put them where the question comes up
A single FAQ page is good. FAQs repeated at the bottom of the service page they relate to are better, because the answer sits next to the thing being asked about.
Mark them up so machines can tell question from answer
FAQ structured data labels which text is the question and which is the answer. Most website builders have a field for custom code or an FAQ block that does this for you.
Test it out loud
Ask your phone's assistant one of your questions. If the answer comes from a competitor or a directory, that is the gap. Bloom finds those gaps for you and gives you the wording to paste in.
Want this done for your site, one fix at a time?
Bloom checks your website, Google profile and social bios, then walks you through the fixes in plain English.
See how Bloom works